Challenge
For businesses, it can be difficult for leaders to share their vision, purpose, values and brand promise in a way which
provides context and understanding for employees and builds a culture that consistently supports the brand. For
employees to understand exactly how they are contributing and making a difference to the company’s success can be
equally challenging. Inspirze is an SME that helps organisations tackle this issue, by providing a platform that connects
everyone to the brand values, connecting both the hard, operational and soft, cultural aspects of individual and collective
performance at all levels. The company wanted to understand how they could apply AI in order to make their platform more
data-driven and automate their methodology and toolset.
Approach
Funded by ERDF as part of the LCR4 START programme, Inspirze worked with data scientists and AI experts at the Science
and Technology Facilities Council (STFC) Hartree Centre to learn about the different types of AI technologies, such as
sentiment analysis and Natural Language Processing. Benefitting from the Hartree Centre’s access to an extended network
of technology partners has allowed them to understand and identify existing IBM Watson tools and techniques they could
use to start collecting and interrogating data for insights. Inspirze is particularly interested in using data to better
evidence the link between context, levels of employee engagement, performance and innovation for its customers,
which makes the company’s business case more compelling.
Benefits
The company is currently in a phase of trialling and testing different AI and data analytics
technologies, and evaluating which approach to take forward. This project has the potential
to help Inspirze approach new customers with an enhanced product and expand
the company’s market share. The resulting shift from a consulting-led towards a
technology-led solution will position Inspirze to grow and scale as a business.
"Working with the Hartree Centre showed us the
art of the possible – it helped us understand the
differences between types of AI and see how it
could work for our business. It’s been not
only evolutionary, but revolutionary."
Gary Swale Inspirze
