Harnessing big data analytics to benefit mobile phone users
07 Mar 2018



The Hartree Centre is helping Wadaro to scale up a product that enables mobile network operators to enhance the customer experience.




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​​​(Credit: iStock)

In this vast and competitive market, poor quality signals or a prematurely cut-off calls pose a huge headache for network operators – in the UK alone, bad customer experience may be costing the industry £1.6 billion/year in lost revenue. 

Wadaro Limited helps mobile subscribers get what they pay for: its SIM card-based solution provides continuous feedback on service reception that network operators can then act on to improve their services. With mobile networks now routinely comprising hundreds of millions of subscribers, Wadaro’s platform needed to be capable of ingesting vast amounts of data for real-time analysis – an upgrade demanding specialist big data expertise to optimise time to market.​​

Recognising that scale-up would involve a fundamental change in the way its product dealt with data, Wadaro turned to the STFC Hartree Centre to help build a framework architecture for its new platform. The company accessed this expertise via LCR 4.0 – a European Regional Development Fund programme supplying SMEs in the Liverpool City Region with fully subsidised ‘industry 4.0’ technical and business support.

For Wadaro, the key benefit of drawing on Hartree Centre expertise has been time saved during platform development. Identifying technical solutions has been quicker and easier – significantly shortening the product development cycle and so potentially helping the firm to maintain and extend market share.

Robert Wakeling, CEO of Wadaro said:​​

left-hand quote markWe have to change the way we deal with the data we collect. The Hartree Centre is helping us build a framework architecture – we’re gaining expertise in big data through this project.right-hand quote mark

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